Image Marketing Projects Public Relations

Public Relations

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The opportunities for ‘free’ publicity in magazines and newspapers are as great as ever. Trade journals are published on a weekly, fortnightly or monthly basis, all of which require material to fill their editorial columns. Material can be submitted to them in the form of press releases, which can have as subject matter a very wide range of possibilities including:

New Products       
Launch of new products, equipment, materials and processes, including up-grades to existing products
Personnel News
Staff changes or appointments
Financial
Company affairs, annual reports, chairman’s statements, profit forecasts, dividends, new issues
Sales Literature
New or established manuals, catalogues, bulletins
Up-Coming Events              
Meetings, conferences, exhibitions and general diary notes
Contracts
Projects, tenders, and contracts awarded
General News
Business expansion; dealer or client appointments, future plans; company profiles.
Feature Articles & Case Histories   
Lengthier articles covering applications or problem solving installations, unusual projects, company profile

In fact, a press story can be made out of virtually any opportunity. The information does not have to be revolutionary, simply newsworthy.

That is what we specialise in. Producing newsworthy press releases covering a very wide range of subjects, including specialised industrial and technical material.

If you have tried this promotional medium before and you consider it has not worked, perhaps the press release was inadequate. Material must be submitted to editors in a usable form, relevant to the individual journals’ market profile. We have the experience to produce articles in the right format, circulated to appropriate media selected from our computerised database covering over 6,000 publishing outlets in the UK including:

  • Trade, technical and consumer magazines
  • National and local newspapers, radio and TV
  • Chambers of commerce for the UK and overseas

 Ask about our comprehensive PR packages: We offer Introductory 'Starter' packages - a 12 month agreement at a highly competitive price, through to fully comprehensive packages that allow for a variety of public relations activities and copywriting services.

We can, however, tailor any of our PR packages to match your exact requirements, please do not hesitate to call us for to discuss this further.

PR Packages
Monthly Cost

1) The Standard PR Package – Pay Monthly / 12 Month Arrangement.

This package is normally taken up as a ‘starter package’ for companies that are new to PR or smaller companies that don't have regular news stories to publicise. This package offers outstanding value for money. We will arrange a mutually convenient time to meet; discuss and identify PR opportunities with you for media coverage. Our professional copywriter will then draft a press release, email this to you for your approval, and send this to a specialist list of media that you pre-select.

What is included:

A total of up 12 press releases produced over a 12 month period. Includes meeting at your premises, draft press release for your approval, amends to press release if required, final preparation, collation and distribution by electronic means to up to 30 journals (per release). Submission to the press cutting agency (if taken up at extra cost), and email jpg press cuttings that appear in journals sent to you on a regular basis. Many clients find this is an ideal budget package and keep this over a much longer period.

 

 

 

Please enquire

 

2) Extended PR Package – Annual Package

This package is normally taken up after the Starter Package, where a higher number of press releases and articles are required and additional coverage is desired.

The package is the same as 1) above, but includes for up to 30 press releases within a 12 month period. This can include other PR & copywriting work including features, sales letters, company announcements, crisis management letters and more.

What is included:

A total of up 30 press releases or articles (two-three per month) produced over a 12 month period. Includes meeting at client’s premises, draft press release for your approval, amends to press release if required, final preparation, collation and distribution by electronic means to up to 30 journals (per release). Submission to the press cutting agency (if service is taken up at extra cost), and email jpg press cuttings that appear in journals sent to you on a regular basis. The agreement runs on after the initial 12 month period and is terminated by a three month written notice by either party. Many clients find this is an ideal budget package and keep this over a much longer period.

 

Please enquire

 

We also offer other packages tailored to meet specific budgets and requirements

Here are just a few of the publications in which our press releases and editorials have appeared:

Harrods Magazine - The Sun Newspaper - British Dealer News - Garden Trade News - Boys Toys Magazine - Daily Mirror Newspaper - Professional Builder - Horticulture Week - GQ Magazine - Hello Magazine - Horse & Hound - Farmers Weekly - FHM Magazine - Auto Bild Slovenia - Horse & Rider Magazine - Planet 4x4 - AND... too many others to list

Latest News

Marketing Specialist Staff - to work at your premises - half, full days or longer. We believe we are the only marketing agency in the Midlands region to offer specialist marketing staff for

  • Contracts for regular half or full day requirements for local firms who do not wish to employ their own marketing staff or need an extra resource
  • Short or long term contracts to cover absence inc sickness, maternity or paternity leave or other requirement
  • Interim marketing staff during recruitment or due to extra marketing workload
  • Contact us for our highly competitive rates
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Client Reviews

"Thank you to all the team for a very professional service. The new brochure is just great - we have now sent out more than 5,000 to our existing customer base and we've had excellent feedback."
Easy Quad Parts

"Superb service throughout. Image Marketing has helped us save money too and we now buy our stationery much more cost-effectively, thank you to the team."
Ava Jones, AB James Products